3 must-have strategies for restaurant marketing
October 7, 2019
We know marketing and managing a restaurant can be hard
These three tips will help you make it easier.
First, you NEED email to be part of your marketing mix. No exceptions
According to the Digital Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $32.
When you're trying to get the attention of new customers, how do you write the perfect email subject line?
Check out the 6 best practices for writing the perfect email subject line
from Convince and Convert.
Second, marketers should pay attention to TikTok
If you have a smartphone with a video camera, you can create quick, simple videos that start to grow your audience.
Michael Stetzner shared this gem on the Social Media Marketing Podcast:
“In spite of having only six followers, her first video was viewed by 9,400 people by the next day. She immediately saw a big opportunity in TikTok that neither Facebook nor Instagram can deliver.”
Third, you need to create a loyalty program
When you offer visitors a free purchase or discount for visiting a certain number of times, or discounts on gift cards so they “pre-pay” their dining, customers are sure to come back again and again!
If creating a strategy for unique restaurant promotion ideas for marketing your restaurant seems overwhelming, don’t give up! From Sushi restaurants to fine dining, you can increase restaurant guest retention and grow your restaurant business when you start with what you can manage.
Bonus tip: According to Sprout Social, “With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction.”
You can’t afford to not be active on social media. Check out Sprout Social’s Complete Guide to Social Media for Restaurants & Bars.
Bonus tip: According to Sprout Social, “With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction.”
You can’t afford to not be active on social media. Check out Sprout Social’s Complete Guide to Social Media for Restaurants & Bars.
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