How to Market Your Restaurant’s New Menu
When your restaurant rolls out a new menu, it is the perfect opportunity to bring in new customers and drum up excitement from your existing customer base. Advertising your new menu successfully can help you take advantage of your new menu’s potential and inspire customers to try your new offerings.
Attract Critics
One great way to draw attention to your new menu is to get influencers in to highlight your restaurant through a food review or social media post. Attracting influencers may sound intimidating, but it really isn’t as difficult as it seems.
According to Restaurant Engine, a great first step is simply to invite influencers into your restaurant. Often, that invitation is enough to get them in the door, and once they’re there you can wow them with your exciting new menu. A menu change is actually an organic time to bring in a critic. They are always looking to review new and exciting things, and your new menu is the perfect incentive.
Send Out a Mailer
A surprisingly effective way to bring in diners to try your new menu is by sending out a mailer. In fact, according to Lead Concepts, many customers often prefer tangible ads over an email message. There is something personal about getting mail that can bring your advertising campaign to the next level.
When planning your direct mail campaign, be sure to create a great design that will catch customer’s attention and take advantage of the print medium. Direct mail is a great option because it can be targeted at every address in your area, bringing in new customers.
Host a Social Media Contest
Everyone knows that social media is a growing way to advertise your business, but by getting creative with your social media campaign you can bring in a new audience and create a lot of hype surrounding your new menu. Rafflepress suggests creating a giveaway that asks customers to take a photo or make a post about your new menu. Ask them to share it on their own social pages while tagging your restaurant. This will attract new followers who will come in to try your menu and spread the news to their followers as well.
Promoting your new menu is a great way to bring in new customers and draw attention to the amazing work you’re doing. Start promoting your new menu in multiple ways today to reach the widest possible audience and increase your success.
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